Last weekend we have exhibited at a local wedding fare in the beautiful Groundlings theatre and organise by Charmed Events
For us wedding fairs involve a fair amount of prep work, after all ours is a visual business, we need to make an impression as soon as a customer walks in the room. We need to show that we provide quality photography at affordable prices and also showcase our style. We want to show that we are candid/reportage photographers primarily but that we also cover the traditional posed images and most importantly that we are friendly, approachable and professional.
A lot of thought goes into the best way to display our work, we have a slide show of 100's of our wedding images, canvases of our printed work so you can see what your images would look like in your own home and albums to flick through to give you a taste of a wedding start to finish. I'm not sure we have sussed the best way to do this yet, even today we are wondering if we have too much black and white and need more colour.
Having been to a few fairs we felt it was important that a quick glance at our stand tells you all you want to know so we advertise our prices openly which we find other suppliers do not do. Maybe that doesn't help us, it's possible our pricing seems too good to be true with a budget package of £300 and a full wedding photography package currently at £500 (£1000 if booked after 2017), but our ethos is quality should be affordable. However we feel our work speaks for itself and at least brides and grooms to be know if we are within their budget or not.
Wedding Fairs give you an opportunity to do something that no other marketing medium really allows. We all know that we can cherry pick what we show you on our Facebook and web pages, we can easily show you our brilliant reviews and tell you how professionaland friendly we are from behind a screen. At a wedding fair you get to meet us face to face, you can see if we lookand act professionally, you can tell if we are friendly, open and the kind of people that you want to spend time with after all your wedding photographers are with you and your family/friends for most of the day.
You can ask questions, collect leaflets and information (lets face it after talking to loads of suppliers its easy to forget who said what) and get a feel for what you do and don't like and most importantly who you felt comfortable with. There shouldn't be any pressure to book there and then, its a big decision with a substantial financial outlay, you need time to reflect and research. However if you fall in love with our work and want to book us there and then we will happily pencil in your date!
Do we get wedding bookings? Sometimes on the day yes, other times a few months later, and even if we don't we have had the chance to meet some lovely bridesand grooms to be and get the chance to make sure we are offering what people want. Like you we also get to see othersuppliers and find out who we can work with locally and recommend/support. We also get to see what other photographers are offering and ensure we are current and still offering our niche "affordable quality" service. It's beneficial for us to have good relationships with other photographers and know their work in case we cant offer the date you need, we can then recommend another wedding photographer.
- If you're thinking of going to a Wedding Fair we will be at Wickham on the 4th of February 2018., we hope to see you there.